New Arrivals

New Arrivals

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New Arrivals

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  • Dresses
  • Denim
  • Knitwear
  • Accessories
Scarf Top in Lemuria Placée
Scarf Top in Lemuria Placée
Roy Dress in Lemuria Placée
Roy Dress in Lemuria Placée
Relaxed Shirt in Steel
Relaxed Shirt in Steel
Travis Shirt in Cream
Travis Shirt in Cream
Gaia Slim Shirt in Brown Snake Print
Gaia Slim Shirt in Brown Snake Print
Carol V Neck Tee in Midnight
One Piece Bathing Suit in Leopard Print
One Piece Bathing Suit in Leopard Print
Georgy Denim Jacket in Simon Wash
Georgy Denim Jacket in Simon Wash
Edira Jean in Simon Wash
Edira Jean in Simon Wash
Adriel Pant in Vintage Leopard
Adriel Pant in Vintage Leopard
Amante Shirt Olive Green
Amante Shirt Olive Green
Jennifer Rib Tank in Army Grey
Taja Dress in Black Multi
Taja Dress in Black Multi
Merith Dress in Black and Red
Merith Dress in Black and Red
Intuiciones Tunic Dress in Ivory Lime Dandelion
Intuiciones Tunic Dress in Ivory Lime Dandelion
Palmas Tunic Dress in Mocha Dandelion
Palmas Tunic Dress in Mocha Dandelion
Sus Miradas Dress in Green Dandelion
Sus Miradas Dress in Green Dandelion
Simona Pleated Dress in Deep Navy
Simona Pleated Dress in Deep Navy
Alessia Dress in Military
Alessia Dress in Military
Della Dress in Black
Della Dress in Black
Phare Silk Maxi Dress in Black
Phare Silk Maxi Dress in Black
Roy Dress in Lemuria Placée
Roy Dress in Lemuria Placée
Mineral Stone Ruched Tank Dress in Pampus
Mineral Stone Ruched Tank Dress in Pampus
Ayanna Dress in Black Multi
Ayanna Dress in Black Multi
Cavazos Shirt in Benson
Cavazos Shirt in Benson
Karo Jean in Lykens
Karo Jean in Lykens
Danielle Jean in Lykens
Danielle Jean in Lykens
Edira Jean in Simon Wash
Edira Jean in Simon Wash
The Agatha Jean in Danube Denim
The Agatha Jean in Danube Denim
The Stretch Lou Jean in Danube Denim
The Stretch Lou Jean in Danube Denim
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Zippered Denim Regular Jogger in Classic Blue
Zippered Denim Regular Jogger in Classic Blue
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Zippered Denim Short Jogger in Classic Blue
Zippered Denim Short Jogger in Classic Blue
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Triple Pleat Jean in Indigo
Triple Pleat Jean in Indigo
Pre-order
Classic Denim Moto Bomber in Classic Blue
Classic Denim Moto Bomber in Classic Blue
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Classic Denim Sculpted Silke Skirt in Classic Blue
Classic Denim Sculpted Silke Skirt in Classic Blue
Florence Jean in Classic Wash
Florence Jean in Classic Wash
Daro Embellished Wool Cardigan in Heather Grey
Daro Embellished Wool Cardigan in Heather Grey
Chalet Merino Wool Knitted Pant in Green Waffle Print
Chalet Merino Wool Knitted Pant in Green Waffle Print
LA Tour Merino Wool Sweater in Green Waffle Print
LA Tour Merino Wool Sweater in Green Waffle Print
Oversized Cashmere T-Shirt in Feather White
Oversized Cashmere T-Shirt in Feather White
Featherlight Cashmere Silk Crewneck in Khaki
Featherlight Cashmere Silk Crewneck in Khaki
Featherlight Cashmere Silk Crewneck in Feather White
Featherlight Cashmere Silk Crewneck in Feather White
Pamela Jumper in Khaki
Bea Cardigan in Pink
Bea Cardigan in Pink
Bea Cardigan in Brick
Bea Cardigan in Brick
Cardigan Stitch Spilt Front Crewneck Easy Pullover in Heather Grey
Cardigan Stitch Spilt Front Crewneck Easy Pullover in Heather Grey
Raven Short Sleeve Sweater in Anthracite
Kaia Cashmere V Neck Cardigan in Ivory
Kaia Cashmere V Neck Cardigan in Ivory
Lotus Mini Tote in Zebra Print Haircalf and Black Suede
Lotus Mini Tote in Zebra Print Haircalf and Black Suede
Olivia Hobo Medium in Natural Python
Olivia Hobo Medium in Natural Python
Cuff Clutch in Truffle
Cuff Clutch in Truffle
Maude Convertible Clutch in White Snake
Maude Convertible Clutch in White Snake
Lucca Belt in Natural Python
Lucca Belt in Natural Python
The Carla Earrings in Silver
The Carla Earrings in Silver
The Carla Earrings in Gold
The Carla Earrings in Gold
The Ella Earrings in Silver
The Ella Earrings in Silver
The Ella Earrings in Gold
The Ella Earrings in Gold
The Monica Bracelet in Silver
The Monica Bracelet in Silver
The Monica Bracelet in Gold
The Monica Bracelet in Gold
The Monica Necklace in Silver
The Monica Necklace in Silver

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SIMKHAI SIMKHAI

SIMKHAI

Shop the look

Shop the look

Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.

Russel Denim Short in Cream
Russel Denim Short in Cream
Cecily Shirt in Lurex Leopard
Cecily Shirt in Lurex Leopard
Chloé Soleil Slides in Ginger Brown
Chloé Soleil Slides in Ginger Brown
Paddington Shoulder Bag in Mustang Brown
Paddington Shoulder Bag in Mustang Brown
Chloé Iconic Hair Clips in Vintage Gold
Chloé Iconic Hair Clips in Vintage Gold
BV1369S001 in Black
BV1369S001 in Black

BLOOM INTO SPRING

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Floral Embroidered T-Shirt in White
Rosiannas Satin Shirt in Floral Print
Rosiannas Satin Shirt in Floral Print
Roy Silk Dress in Riptide Blue
Roy Silk Dress in Riptide Blue
Maxime Silk Blouse in Blue Floral
Maxime Silk Blouse in Blue Floral
My MUSE: Natasha Wright
my muse

My MUSE: Natasha Wright

Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.

 

A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.

 

I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.

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Discover MUSE underneath the surface with purposefully curated pieces to keep you informed. Explore the latest fashion trends and insights, elevate your style, and stay ahead of the curve.

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my muse

My MUSE: Natasha Wright

Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.

 

A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.

 

I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.

my muse

My MUSE: Trish Sherson

Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, razor-sharp and irresistibly warm Trish Sherson.

There is a lightness about Trish that draws you in; a mix of humour, intelligence and the kind of confidence that only comes from a life truly well lived. As co-founder of Sherson Willis, one of New Zealand’s leading corporate affairs agencies, Trish has spent the past two decades helping others find their voice and tell their story with clarity and conviction. She is the kind of person you instantly want to have a glass of wine with; funny, generous, whip-smart and refreshingly real. 

I sat down with Trish to talk resilience, confidence, family and the art of keeping your cool, in great shoes of course.

my muse

My MUSE | Nicolet Spice

Hi everyone, Olivia here to introduce this week’s My MUSE: the endlessly engaging, whip-smart, and wonderfully warm Nicolet Spice.

Nicolet’s journey to Arrowtown is anything but ordinary, arriving in her 30s knowing just a handful of people, she’s since built a life that’s full, vibrant, and deeply connected to her community. From launching a tequila brand and farming salmon for the global market, to leading local initiatives and officiating weddings through her celebrant business, Nicolet brings colour and character to everything she touches.

I caught up with Nicolet to talk fashion, community, and the beauty of building a life and wardrobe in one of New Zealand’s most charming small towns.

my muse

My MUSE | Natalie Bridges

There’s a kind of energy Natalie brings into a room: sharp, luminous and deeply creative. Whether she’s immersed in a large-scale painting, consulting on a PR campaign, or school-run ready in a statement jacket and slouchy boots, Natalie moves through life with a rare blend of artistic depth and undeniable style.

 

Natalie’s not one to sit still for long, but she’s thoughtful about what fuels her. From carving out time for painting, to staying rooted in ritual, to dreaming big (with a few runway references thrown in), she’s a woman who knows the power of following your instinct and embracing what lights you up. I sat down with Natalie to talk art, independence, colour, creativity, and the leather jackets on her wishlist that her daughter will one day fight her for...

my muse

Behind The Label: Chloe Simpson

For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.

 

Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.

my muse

My MUSE | Gina Riley

Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, dynamic and brilliantly creative Gina Riley.

Gina is the founder of Ornament, a beautifully curated homewares store shaped by her love of European design, bold ideas and making spaces feel both elevated and lived-in. A devoted mum to two boys (and two very loved dogs), Gina’s world is busy, joyful and always in motion. Her personal style strikes the perfect balance between polish and practicality. She’s known for her crisp shirting, strong tailoring and luxurious layers that feel considered but never overdone.