New Arrivals

New Arrivals

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New Arrivals

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  • Knitwear
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BV1305S002 in Gold
BV1305S002 in Gold
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BV1408S001 in Black
BV1408S001 in Black
BV1418S002 in Havana
BV1418S002 in Havana
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BV1400S002 in Havana
BV1400S002 in Havana
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CH0323SK004 in Red
CH0323SK004 in Red
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CH0262S005 in Red
CH0262S005 in Red
CH0331S003 in Havana
CH0331S003 in Havana
SL567006 in Brown
SL567006 in Brown
SL822002 in Havana
SL822002 in Havana
SLM154K003 in Havana
SLM154K003 in Havana
SL825001 in Black
SL825001 in Black
SLM153F002 in Havana
Iris Floating Lace Suspend Mini Dress in Dark Viola
Iris Floating Lace Suspend Mini Dress in Dark Viola
Shirred Plunge Button Dress in Vine
Shirred Plunge Button Dress in Vine
Kairi Flutter Sleeve Midi Dress in Porcelain
Kairi Flutter Sleeve Midi Dress in Porcelain
Kairi Flutter Sleeve Midi Dress in Graphite
Kairi Flutter Sleeve Midi Dress in Graphite
Vesela Cami Midi Dress in water Blossoms
Vesela Cami Midi Dress in water Blossoms
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4 Ply Silk Long Sleeve Cocoon Dress in Dark Navy
4 Ply Silk Long Sleeve Cocoon Dress in Dark Navy
Pre-order
4 Ply Silk Long Sleeve Cocoon Dress in Green
4 Ply Silk Long Sleeve Cocoon Dress in Green
Eve Midi Dress in Dark Navy Floral Print
Eve Midi Dress in Dark Navy Floral Print
Simona Pleated Dress in Cream and Black
Simona Pleated Dress in Cream and Black
Emmeline Long Sleeve Mini Dress
Emmeline Long Sleeve Mini Dress
Cornelia Silk Midi Dress in Black
Cornelia Silk Midi Dress in Black
Blouson Detail Midi Dress in Navy
Blouson Detail Midi Dress in Navy
The Agatha Jean in Danube Denim
The Agatha Jean in Danube Denim
The Stretch Lou Jean in Danube Denim
The Stretch Lou Jean in Danube Denim
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Zippered Denim Regular Jogger in Classic Blue
Zippered Denim Regular Jogger in Classic Blue
Pre-order
Zippered Denim Short Jogger in Classic Blue
Zippered Denim Short Jogger in Classic Blue
Pre-order
Triple Pleat Jean in Indigo
Triple Pleat Jean in Indigo
Pre-order
Classic Denim Moto Bomber in Classic Blue
Classic Denim Moto Bomber in Classic Blue
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Classic Denim Sculpted Silke Skirt in Classic Blue
Classic Denim Sculpted Silke Skirt in Classic Blue
Florence Jean in Classic Wash
Florence Jean in Classic Wash
Mitchell Jean in Cream
Mitchell Jean in Cream
Donna Sherpa Denim Jacket in City Lights
Donna Sherpa Denim Jacket in City Lights
Danielle Jean in Bryce Stretch
Danielle Jean in Bryce Stretch
Danielle Jean in Harkins
Danielle Jean in Harkins
Chalet Merino Wool Knitted Pant in Green Waffle Print
Chalet Merino Wool Knitted Pant in Green Waffle Print
LA Tour Merino Wool Sweater in Green Waffle Print
LA Tour Merino Wool Sweater in Green Waffle Print
Oversized Cashmere T-Shirt in Feather White
Oversized Cashmere T-Shirt in Feather White
Featherlight Cashmere Silk Crewneck in Khaki
Featherlight Cashmere Silk Crewneck in Khaki
Featherlight Cashmere Silk Crewneck in Feather White
Featherlight Cashmere Silk Crewneck in Feather White
Pamela Jumper in Khaki
Bea Cardigan in Pink
Bea Cardigan in Pink
Bea Cardigan in Brick
Bea Cardigan in Brick
Cardigan Stitch Spilt Front Crewneck Easy Pullover in Heather Grey
Cardigan Stitch Spilt Front Crewneck Easy Pullover in Heather Grey
Raven Short Sleeve Sweater in Anthracite
Kaia Cashmere V Neck Cardigan in Ivory
Kaia Cashmere V Neck Cardigan in Ivory
Safi Wool Long Sweater in Black
Safi Wool Long Sweater in Black
Silk Scarf in Serpent Print
Silk Scarf in Serpent Print
Davies 99 Sunglasses in Beluga
Davies 99 Sunglasses in Beluga
Davies 99 Sunglasses in Rivolta
Davies 99 Sunglasses in Rivolta
Frida Pierced Suede Flip Flop in Russet
Frida Pierced Flip Flop in Black
Frida Pierced Flip Flop in Black
BV1305S002 in Gold
BV1305S002 in Gold
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BV1408S001 in Black
BV1408S001 in Black
BV1418S002 in Havana
BV1418S002 in Havana
Sold out
BV1400S002 in Havana
BV1400S002 in Havana
Sold out
CH0323SK004 in Red
CH0323SK004 in Red
Sold out
CH0262S005 in Red
CH0262S005 in Red
CH0331S003 in Havana
CH0331S003 in Havana

SIMKHAI SIMKHAI

SIMKHAI

Sea New York Sea New York

Sea New York

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Shop the look

Shop the look

Indulge in the art of ensemble curation with our personally curated weekly edit, chosen with precision to seamlessly complement and create elevated outfitting potential. Whether you seek a refined daytime or glamorous evening look, we aim to inspire versatile styling from our wardrobe to yours.

Russel Denim Short in Cream
Russel Denim Short in Cream
Cecily Shirt in Lurex Leopard
Cecily Shirt in Lurex Leopard
Chloé Soleil Slides in Ginger Brown
Chloé Soleil Slides in Ginger Brown
Paddington Shoulder Bag in Mustang Brown
Paddington Shoulder Bag in Mustang Brown
Chloé Iconic Hair Clips in Vintage Gold
Chloé Iconic Hair Clips in Vintage Gold
BV1369S001 in Black
BV1369S001 in Black

BLOOM INTO SPRING

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Floral Embroidered T-Shirt in White
Rosiannas Satin Shirt in Floral Print
Rosiannas Satin Shirt in Floral Print
Roy Silk Dress in Riptide Blue
Roy Silk Dress in Riptide Blue
Maxime Silk Blouse in Blue Floral
Maxime Silk Blouse in Blue Floral
My MUSE: Natasha Wright
my muse

My MUSE: Natasha Wright

Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.

 

A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.

 

I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.

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Discover MUSE underneath the surface with purposefully curated pieces to keep you informed. Explore the latest fashion trends and insights, elevate your style, and stay ahead of the curve.

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my muse

My MUSE: Natasha Wright

Hi everyone, Michele here to introduce this week’s My MUSE: the elegant, inspiring and quietly commanding Natasha Wright.

 

A Kiwi who has called New York home since completing her MFA at The New York Studio School, Natasha creates large-scale paintings that explore the female form with immediacy and power. Natasha treats studio time like any other job, drawing and painting five days a week, letting instinct guide her hand across multiple canvases. Her figures are never passive; they inhabit the world with agency and quiet authority, much like Natasha herself.

 

I sat down with her to talk about the intersection of fashion and art, life in New York, the rituals that spark creativity, and the rules she writes for herself both on canvas and off.

my muse

My MUSE: Trish Sherson

Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, razor-sharp and irresistibly warm Trish Sherson.

There is a lightness about Trish that draws you in; a mix of humour, intelligence and the kind of confidence that only comes from a life truly well lived. As co-founder of Sherson Willis, one of New Zealand’s leading corporate affairs agencies, Trish has spent the past two decades helping others find their voice and tell their story with clarity and conviction. She is the kind of person you instantly want to have a glass of wine with; funny, generous, whip-smart and refreshingly real. 

I sat down with Trish to talk resilience, confidence, family and the art of keeping your cool, in great shoes of course.

my muse

My MUSE | Nicolet Spice

Hi everyone, Olivia here to introduce this week’s My MUSE: the endlessly engaging, whip-smart, and wonderfully warm Nicolet Spice.

Nicolet’s journey to Arrowtown is anything but ordinary, arriving in her 30s knowing just a handful of people, she’s since built a life that’s full, vibrant, and deeply connected to her community. From launching a tequila brand and farming salmon for the global market, to leading local initiatives and officiating weddings through her celebrant business, Nicolet brings colour and character to everything she touches.

I caught up with Nicolet to talk fashion, community, and the beauty of building a life and wardrobe in one of New Zealand’s most charming small towns.

my muse

My MUSE | Natalie Bridges

There’s a kind of energy Natalie brings into a room: sharp, luminous and deeply creative. Whether she’s immersed in a large-scale painting, consulting on a PR campaign, or school-run ready in a statement jacket and slouchy boots, Natalie moves through life with a rare blend of artistic depth and undeniable style.

 

Natalie’s not one to sit still for long, but she’s thoughtful about what fuels her. From carving out time for painting, to staying rooted in ritual, to dreaming big (with a few runway references thrown in), she’s a woman who knows the power of following your instinct and embracing what lights you up. I sat down with Natalie to talk art, independence, colour, creativity, and the leather jackets on her wishlist that her daughter will one day fight her for...

my muse

Behind The Label: Chloe Simpson

For Chloe Simpson, skiing isn’t just a sport. It’s a feeling. It’s childhood joy, family connection, and clarity all rolled into one. After years spent on the slopes of Thredbo, followed by a career in fashion that took her from styling in New York to personal shopping in London, Chloe returned to Australia with a clear vision: to redefine skiwear for the modern woman.

 

Ahead of her upcoming meet-the-designer event at MUSE Arrowtown, we caught up with Chloe to talk about the memories that shaped her, the women she designs for, and how a dropped glove on a freezing day inspired one of AMERL’s most practical features.

my muse

My MUSE | Gina Riley

Hi everyone, Olivia here to introduce this week’s My MUSE: the vibrant, dynamic and brilliantly creative Gina Riley.

Gina is the founder of Ornament, a beautifully curated homewares store shaped by her love of European design, bold ideas and making spaces feel both elevated and lived-in. A devoted mum to two boys (and two very loved dogs), Gina’s world is busy, joyful and always in motion. Her personal style strikes the perfect balance between polish and practicality. She’s known for her crisp shirting, strong tailoring and luxurious layers that feel considered but never overdone.